News
Event ROI: Strategies for driving return on investment
We all know that events can be amazing at achieving a whole range of objectives. But without measuring event ROI,…
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Helping attendees return to in-person events – an event planners’ guide to overcoming reopening anxiety
Many have been looking forward to returning to in-person events, both attendees and event planners alike. A recent survey found…
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Successful Virtual Events: What We’ve Learned So Far
The pandemic has brought on a challenging year for the events industry. The shift from in-person to virtual events was…
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Planning a Hybrid Event – The guide
The events industry is facing its most challenging period ever, and the pandemic isn’t going away any time soon. As…
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How to maximise your event budget in 2021
In 2021 and beyond, optimising your event budgets has never been so important. After the most challenging period the events…
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Planning a concert event – A complete guide for musicians and artists
If you’re looking for information about how to organise a music concert or a performance, you’ve come to the right…
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The most effective ways to promote your event online – a round-up from 20 Bedford Way
The coronavirus pandemic has thrown the ultimate curveball at event organisers this year. Most event professionals have been forced to…
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How to plan a virtual event
It’s not an exaggeration to say that COVID-19 has become the biggest challenge the events industry has ever faced. Since…
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How to make the most of attending an academic conference
Attending an academic conference is an excellent way to level up your professional connections and your overall knowledge. They offer…
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COVID-19 Update
Last Updated: 22nd October 2021 Following recent government advice and as a result of internal UCL risk mitigation procedure, we…
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Event Websites & Platforms: getting your event online
Marketing your event online is essential driving event awareness and increasing attendance. One of the best ways to market your event…
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Event Data: What is it? And how to use it to plan and improve events
Let’s face it, knowledge is power. The more insight you have about an individual or a group of like-minded people,…
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A Complete Guide To Email Marketing For Events
No matter what type of event you are running, its success is down to the right people attending. This is…
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Purpose Driven Events – Why they could help you and your cause
There are many different types of live events happening every month across the UK. With an estimated 1.3 million business…
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Podcast Events – How to put on a live podcast event
Do you run a successful podcast with a loyal following? Are you thinking about taking your show to the live…
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Bringing People Together with Events
Communities normally exist when people are united by a cause, want to celebrate a shared passion or to explore a…
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How to get Sponsors for an Event
In 2019 event sponsorship is a common concept and a consideration for most event planners. If you are putting on…
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Video Marketing For Events
Ever wondered if there was a more creative and engaging way to market your event? Video marketing can be just…
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Content Marketing for Events
Thinking about using content marketing to promote an event, but not sure where to start? Never fear, we’ve got you…
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How to Put on a Literature Festival
The UK is famous for its literary festivals. We are lucky to have dedicated people and organisations with the passion…
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