• Logan Hall Night of Adventure Event Hire Venue

Product Launch Event Venue

20 Bedford Way is the perfect venue for your product launch. Close to great transport links and with blank canvas spaces to make your event a success, no matter the size of your product launch event. Get in touch today to start planning your product launch.

Product Launch Venue London

20 Bedford Way is an affordable events venue in the central hub of the capital. We offer affordable prices for your product launch while providing the highest level of service for your audience, helping you to  launch your new product with style. 

Set in the heart of London, 20 Bedford Way is an eye-catching love letter to admirers of Brutalist architecture. As a grade 2 listed building designed by Sir Denys Lasdun,  20 Bedford Way is sure to make a long lasting impact on your audience.  

Our central venue is the ideal location for a product launch, amongst the hustle and bustle of the capital city. Our venue is easily accessible, located just minutes away from Euston, St Pancras, and Kings Cross. Your audience will have no problem finding us, allowing you to attract visitors from across the globe.



Large Launch Event Venue

Logan Hall, our largest  event venue, can hold up to 910 guests, making it ideal for a product launch event. It has state-of-the-art equipment and great facilities, including excellent acoustics and sight lines. 

As a comparison, Apple, who know a thing or two about product launches, has carried out most of its launches at the Yerba Buena Center in San Francisco, which holds 757 attendees.

Our Flagship Event Space – Logan Hall

Logan Hall is our largest and most prestigious space, having hosted some truly inspiring events in the past from the likes of Sir David Attenborough and Professor Stephen Hawking, to name a few. It’s safe to say that there is ample space available to unveil your new product. 

The acoustics in Logan Hall are excellent, with the events venue used frequently for music events throughout the year. Care and consideration has been taken to give your audience the best auditory experience possible, made even better by the full AV setup and in-house technical team provided by 20 Bedford Way.

Flexible Space for your Product Launch Event

20 Bedford Way offers a range of event spaces that are ideal for any product launch, no matter the size of your audience. With a breakout space and bar on the premises, you can connect with your audience and encourage networking amongst like minded professionals. 

All of our event spaces can be hired individually or together for a larger event, or even for large scale, multi-product launch events that require different spaces.


Our Product Launch Event Spaces


Logan Hall


Capacity: 910 people

Event venues London Logan Hall panoramic

Logan hall is an incredible venue with ample spaced and tiered seating, holding a maximum of 910 people, perfect for even the largest product launches. 

If you’re looking for an events venue with great acoustics and design, then our flagship event space is the perfect choice. 


Jeffrey Hall


Capacity: 320 people

london event spaces

For smaller product launches, our Jeffery Hall is an impressive 1st floor event space with space for an audience of up to 320 people.

Jeffrey Hall has hosted a range of theatrical performance, but would still play the role of your product launch venue perfectly.

Catering for your Product Launch Event

If you are looking to host a product launch event that your audience will remember, it is essential that every aspect of your event is taken into consideration. Fortunately, at 20 Bedford Way, we can ensure that your event runs smoothly. Catering can be ordered for service in the Crush Hall space, with further discounts available for adjacent rooms when used for catering. 

Conference catering options - cakesOur catering options are flexible, and have a strong focus on sustainability. If you can’t find what you are looking for then just speak to our experienced team and we can accommodate your needs. Catering larger events has become our forte over the years, as we have gained the necessary experience to offer a truly professional catering service that your audience will remember.

Launch Party Event Venue

Your product launch event should reflect the quality of the product that you are offering. To ensure that your event runs smoothly, we have a house manager and skilled technicians to support you with event logistics. So that your audience can enjoy every minute in brilliant clarity, we provide a full AV setup with a PA system.

Visual clarity is also important with a product launch, so we will ensure that stage lighting highlights your product to showcase them effectively. We also offer much more such as dressing and green rooms for you to allow you to prepare before your product launch, and much more. 

You’ll be sure to dazzle your guests at your launch party with a venue to remember and an event full of atmosphere against a dramatic brutalist backdrop.

With our previous experience hosting a variety of product launches, we know what works and what doesn’t. Planning a product launch event can seem like a daunting task, but it doesn’t have to be with 20 Bedford Way.

If you’re looking for an affordable product launch venue in the heart of London then contact our Events team on 020 7612 6143, via email or fill out an enquiry form.